Search engine optimiser

From SEO Wiki

Search engine optimisers (SEOs) increase a firm’s Web site traffic by improving its search engine page rankings. This is an especially important task in today’s Internet-driven world, where many customers first learn of an organisation and its products or services through the Web.

SEOs typically supplement their knowledge of how various search engines operate and determine page rankings with strong marketing skills, as well as the ability to communicate effectively and program using HTML.